BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Threading the Needle Through the Messy Middle

Threading the Needle Through the Messy Middle

Kiyan Foroughi, CEO and Co-Founder, Needle

12-Aug-25 10:00

Threading the Needle Through the Messy Middle

Needle, an AI-powered marketing platform from Singapore, starts by helping founders generate ideas and determine business and marketing priorities and then provides personalised recommendations for effective tactics. We speak with Kiyan Foroughi, CEO and Co-Founder at Needle about the rationale behind their inception and their fundraising journey, how they developed their platform that’s backed by AI and how Kiyan aims to grow and scale the business going forward after securing a seed funding round.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporatestechnology

Tags:  aitechnologystartupentrepreneurbusiness





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Jan Wong, Founder, Open Minds, on Malaysia’s Martech Digital Edge.

12:00 PM

Popcorn Culture

(REPEAT) We review One Battle After Another, Leonardo DiCaprio’s first collaboration with acclaimed director, Paul Thomas Anderson - and discuss your favourite of Leo's performances.

1:00 PM

Cruise Control

(REPEAT) We talk about the price war that's affecting the industry and the manufacturers that are selling their cars at discounted prices.

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich debate how quickly AI has reached the threshold of deniability: the reality remix.

3:00 PM

Earth Matters

(REPEAT) A recent tiger poaching case in Johor highlights the urgent threats facing Malaysia’s national icon. We speak with Rimau founder Lara Ariffin about her organisation’s fight to protect the last Malayan tigers.

4:00 PM

Bar None

(REPEAT) We speak to a sport climbing coach and a skateboarder to learn how they train as athletes.

5:00 PM

BBC World Service

This episode of The Conversation features two filmmakers that are working on football-related movies.