Clutching Culture

N.Shatiarubini, Shubam by Shatia

11-Mar-20 10:00

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Shubam by Shatia is a collection of artisan statement clutches, designed for the everyday girl. From traditional Chinese silks, to Batik motifs and Indian embroidered designs, Shubam aims to inject heritage and the unexpected into looks around the world. We speak to the founder of Shubam, N.Shatiarubini about carving out a niche in the affordable luxury market, and the challenges in growing a homegrown brand in the fiercely competitive bag and accessories segment of the ecommerce fashion industry.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: Fashion, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship

Tags: entrepreneurship, fashion, bags, borneo fashion week, going global,

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