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Your Sense of Smell Controls What You Spend Money On

Richard Bradbury | Audrey Raj | Christine Wong

17-Aug-18 12:00

Your Sense of Smell Controls What You Spend Money On

We’re obviously influenced by sight, sound, taste, and touch when it comes to many of our purchasing decisions. But why have we never considered smell as a bigger motivational factor? It turns out companies have been aware of this for a while - and not the ones you might think.


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Categories:  TechnologyMedical Innovation and TechnologyTechEntrepreneurshipPersonal DevelopmentSME

Tags:  SmellSmell AssociationFabricationEnhancing AuthenticitySpending Money





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