By The Way is a rapid-fire segment that gives you a snapshot of developing stories in the music world. This week, it's on Tik Tok’s big move to partner up with United Master, Ed Sheeran’s first demo expected to be auctioned off at £10,000, NME is expanding to South East Asia and the curtain closing on Google Play Music .

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Produced by: Daryl Ong, Haniff Baharudin

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Categories:  Film,  Business Analysis,  Music

Tags:  The Pulse,  Tik Tok,  United Masters,  Ed Sheeran,  NME,  Google Play Music,  Music,  Music News,