Apart from selling products or services, advertisements have a huge role to play in the financial sustainability of media organisations. This week, In Case You Missed It explores the symbiotic relationship between advertisers and media companies, and how they need one another for their survival.

Here are the segments of the episode:

1:07 - Asia Calling 1 - Sexual violence against women in Burma

6:35 - Asia Calling 2 - Journalists are intimidated in Thailand

15:33 - Advertising and Media: A Marriage of Convenience?

This episode was produced by Sharyl Kaur and Muhammad Haniff Baharudin

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  media and advertising,  print,  television,  radio,  digital media,  advertisements,  financial sustainability