Ready To Charge Ahead

Edmund Lee, General Manager of Sales & Marketing, Red Bull Malaysia

05-Oct-20 08:05

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Edmund Lee, the General Manager of Sales & Marketing at Red Bull Malaysia discusses how the brand from Thailand, popular among Muay Thai fighters, managed to grow market share during the MCO, how it plans to expand its product range to appeal to a wider audience, and health labelling of energy drinks.

Produced by: Sim Wie Boon

Presented by: Noelle Lim

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Categories: SME, Markets, Food, Social Issues

Tags: redbull, Muay Thai, market share, thailand, MCO,

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