FUJIFILM: From Film to Skincare

Hiroyuki Sakai, FUJIFILM Asia Pacific

08-May-13 08:00

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FUJIFILM was first established in 1934, with the aim of domestically producing motion-picture films. But the rise of digital photography had the company rethinking its business structures. FujiFilm now makes a wide range of products from digital cameras and protective film for LCD screens, to medical equipment and cosmetics.

FUJIFILM Asia Pacific’s managing director Hiroyuki Sakai is on the Breakfast Grille to tell us more about the corporate reforms the company has gone through and its ability to innovate and diversify into other products to remain competitive.

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Tags: fujifilm, skincare, astalift, kodak, film, photography

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