BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  dimsum, Anyone?

dimsum, Anyone?

Lam Swee Kim, Chief Marketing Officer, dimsum

01-Aug-18 08:05

dimsum, Anyone?

Star Media Group’s OTT (over the top) business - dimsum - turns 2 this year and it was launched as the group wanted to evolve beyond the traditional media space. Star Media said it was going into OTT as the group needed to change to continue to be a sustainable business in the future.

But to be sustainable, businesses need to be profitable. Is dimsum profitable?

Kim reveals that it is still lossmaking.

Granted dimsum has a strong backer - Star Media - with its deep pockets but even that tap can run dry if businesses bleed too long a time and cannot sustain themselves.

On this, Kim shares their timeline and strategies to monetise this digital business.

The OTT game is a competitive one, that is not just against local competitors, but with big global ones as well.

What is dimsum doing to fight in this tough global game? Listen in.

Presented by: Joyce Goh


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Social Issues

Tags:  OTTDigitalTechCorporateMedia





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance.

12:00 PM

Just For Kicks

(REPEAT) The pundits discuss Xabi Alonso's future as Real Madrid slumped to a 1-2 defeat against Man City in the Champions League. They also preview Matchweek 16 of the English Premier League.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Mikey and Dhanya gather to talk about children's literature, happiness vs contentment and punctuality on another episode of A Bit of Culture!

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

2:30 PM

The Property Show

(REPEAT) Marcus Teng, CEO of PropNex Malaysia, outlines what the Real Property Development Bill could mean for Malaysia’s future housing landscape.

3:00 PM

Best of The Bigger Picture

(REPEAT) Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the first ever Sentul Biennale with its organiser and artistic director.

5:00 PM

BBC World Service

In this episode of The Life Scientific, Professor Jim Al-Khalili speaks to Mark O’Shea, Professor of Herpetology at the University of Wolverhampton.