Tag Heuer: Keeping Up With The Times

Amelia Sillard, Vice President, Tag Heuer Southeast Asia | Amelia Sillard, Vice President, Tag Heuer Southeast Asia

05-Feb-16 08:07

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The 155-year old Swiss watch brand, Tag Heuer, has seen a year of change. The company saw a leadership change; they readjusted their price positioning; and they joined the smartwatch game - partnering with Google and Intel - to combat the threat of the Apple Watch. Amelia Sillard, vice president of Tag Heuer Southeast Asia tells us more.

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Tags: Tag Heuer, watches, horology, smartwatch, luxe, retail, luxury retail, Swiss

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