Bata Malaysia Courting Gen Z Sneakerheads

Vaibhav Manrao, Country Manager & Managing Director, Bata Malaysia

15-Nov-21 08:00

Bata Malaysia Courting Gen Z Sneakerheads

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Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar

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Categories: Education, Business Analysis, Trends and Forecasts, Markets, SME, Politics, law & legal matters, Fashion, Social Issues

Tags: Bata, shoes, school, retail, shopping, sneaker, malls, pandemic, recovery,

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