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Podcast  >  Morning Run  >  Pinnacle Perspectives  >  Beyond The Clickbait: Building Brands That Last

Beyond The Clickbait: Building Brands That Last

Professor Karen Nelson-Field, Founder & CEO, Amplified Intelligence

28-Jul-25 09:30

Beyond The Clickbait: Building Brands That Last

  • Virality is often misunderstood and overhyped in boardroom conversation, leading to unrealistic expectations. On today’s Pinnacle Perspectives, Philip See speaks with Professor Karen Nelson-Field is Founder and CEO of Amplified Intelligence on equipping leaders with the tools and insights needed to make smarter media and content decisions.

    Image Credit: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Philip See


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Categories:  markets,  economy,  the workplace

Tags:  market place,  branding,  marketing,  corporate,  social media,  virality, 


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