Malaysia To Highlight Culture, Target High-Value Tourists

Nigel Wong, President, The Malaysian Association of Tour & Travel Agents (MATTA)

26-Sep-25 07:45

Malaysia To Highlight Culture, Target High-Value Tourists

Pause
Embed

According to Nigel Wong, President of the Malaysian Association of Tour & Travel Agents (MATTA), Visit Malaysia Year 2026 will highlight the country’s cultural richness and unique destinations, aligning with global travel trends. He added that Malaysia should focus on attracting high-value tourists who can contribute more spending during their visits.

Image Credit: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Wong Shou Ning, Elaine Boey, Keith Kam

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: politics, government, travel, food, fashion

Tags: Malaysia Year 2026, tourism, sustainable, international tourists, growth,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Michael Chang, Head of Investments, Eastspring Investments Bhd gives us an outlook on Asian equities.

7:45 AM

Morning Brief

Delren Douglas, President of AGECOPE talks about the new Elderly Action Plan 2026–2030.

8:00 AM

The Breakfast Grille

Tan Sri Nazir Razak, Chairman of the ASEAN Business Advisory Council 2025 shares his views on navigating Southeast Asia’s economic uncertainty.

8:30 AM

Morning Brief

Andrew Chan of the Malaysia Semiconductor Industry Association discusses Budget 2026 expectations.

8:45 AM

Morning Brief

Dr. Benjamin Barton of the University of Nottingham Malaysia discusses UK-India bilateral relations.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Siew Yuen Tuck, co-founder of Ringgitplus talks about some findings from RMFLS 2025.

10:05 AM

Open For Business

Umar Abdul Aziz, Co-Founder, Mokky’s Pizza, shares his journey from a humble roadside stall to five thriving outlets in just three years.

11:00 AM

Tech Talk

Jan Wong, Founder, Open Minds, on Malaysia’s Martech Digital Edge.

12:00 PM

Enterprise Explores

Dr Sivapalan Vivekarajah & Ng Sai Kit share expectations/wishlist from tech startup & semicon ecosystem ahead of Budget 2026.

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

We speak to Dr Lee Hwok-Aun from the ISEAS-Yusof Ishak Institute about the good, the bad and the ugly of the government’s Budi95 fuel plan.

4:05 PM

Health & Living

Caring for patients with serious or terminal illnesses is not an easy feat. We speak to a palliative care nurse about her profession and why the role of nurses is vital in palliative care.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

8:00 PM

BBC World Service

Why are some animals black and white in colour? This episode of Crowd Science dives deep to find the answers.

PROGRAMMES