The MCO has disrupted consumption patterns and advertising spend and also caused several well-known media brands to cease publications and cut jobs in Malaysia. Jon-Paul Best,Managing Director, Nielsen Media Malaysia predicts ad trends, and how media companies could survive.

Produced by: Dayana Mustak

Presented by: Noelle Lim, Roshan Kanesan, Lyn Mak

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Categories:  Business Analysis,  Politics,  Social Issues,  Investments

Tags:  local media,  Covid-19,  advertising,  TV,  magazine,  newspaper,