Black Friday: Useful Barometer Of US Consumer Sentiment?

Poonam Goyal, Senior Retail & Ecommerce Analyst , Bloomberg Intelligence

06-Dec-24 07:30

Black Friday: Useful Barometer Of US Consumer Sentiment?

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Data from Adobe Inc showed that US e-commerce sales rose to a record 10.8 billion US dollars on Black Friday. This shopping season is viewed as one of the barometers for US consumer spending. Sales at larger digital platforms are expected to outperform this season, with TikTok tripling its US shopping sales to more than 100 million dollars on the day after Thanksgiving. For more insights into the earnings of this shopping gala, we speak to Poonam Goyal, Senior Retail and Ecommerce Analyst at Bloomberg Intelligence

Image Credit: Shutterstock.com

Produced by: Natalie Tan, Adani Binti Mohamad Zaidi

Presented by: Wong Shou Ning, Philip See

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Categories: markets, Corporates, the workplace, international

Tags: shopping season, us shopping sales, black friday, e-commerce, digital platforms, retail,

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