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Podcast  >  Morning Run  >  Market Watch  >  GE14 To Boost Adex?

GE14 To Boost Adex?

Samuel Yin, Associate Director, Maybank IB

20-Feb-17 09:20

GE14 To Boost Adex?

Total gross adex in 2016 fell 7% y-o-y weighed down by weak sentiment and is expected to remain lacklustre for the rest of 2017. Chatter of a looming general election could be a catalyst to drive up ad spend in the media sector. Meanwhile, no significant impact is seen from Astro's exclusive rights that grants it a monopoly for direct-to-home services which expires in Feb'17,  notorious for its heavy capex requirement and heavy gestation period.


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Tags:  Malaysia equitiesMedia Chinese InternationaladexAstromedia sectorGE14





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