Biscuit Brands Face Cancer Allegations

Dr Chai Lay Ching, Senior Lecturer, Institute of Biological Sciences at the University of Malaya | Yan Lim, CEO, iOli Communications

27-Oct-21 18:00

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The Hong Kong Consumer Council recently released a report on the food safety of over 60 samples of pre-packaged biscuits and crackers, including Malaysia's own Hup Seng crackers. First, we take a look into the report and learn more about food safety and testing. Then, we get into how brands recover from these sorts of headlines.

Image Source: Karol D, Pexels

Produced by: Adeline Choong, Loo Juosie, Raihanna Azwar

Presented by: Lee Chwi Lynn, Sharmilla Ganesan

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Categories: Politics, Social Issues, Food, SME, Markets

Tags: Evening Edition, Hup Seng, food safety, branding, public relations, marketing, crisis communication,

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