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Should We Trust AI Before We Buy?

Asnawi Jufrie, Vice President & General Manager of Southeast Asia, SleekFlow

14-Aug-25 11:00

Should We Trust AI Before We Buy?

AI isn’t just helping us shop anymore—it’s starting to decide how we shop. In Southeast Asia, and especially in Malaysia, consumers are embracing AI but still asking the big question: Can we trust it?

In this episode, we unpack SleekFlow’s latest Southeast Asia AI Whitepaper and explore the launch of AgentFlow, their new sales-first AI agent designed to power the next generation of e-commerce omnichannels. 

Joining us is Asnawi Jufrie, Vice President & General Manager for Southeast Asia at SleekFlow, to discuss:

  • How AI is changing buying behaviour in the region

  • What businesses must do to build trust-first AI experiences

  • Why AgentFlow could evolve the way Southeast Asia shops going forward

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


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Categories:  technology,  Corporates

Tags:  marketplace,  technology,  ai,  branding,  marketing, 


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