BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Creating Engaging AR Content

Creating Engaging AR Content

Mundzir Abdul Latif , Creative Director of The Ministry Asia | Andrew Yew, Technical Director of The Ministry Asia

08-Mar-18 10:00

Creating Engaging AR Content

Augmented Reality functions in all sorts of industries. We’ve all seen videos of AR being used as marketing tools, or through interactive holograms, and yet why is it so hard for us to integrate this into our everyday lifestyles? On the show today we have Mundzir Abdul Latif and Andrew Yew to talk about the role of AR in our society, and The Ministry Experience; a local live brand experience agency specialised in augmented reality engagements.

Produced by: Jeff Sandhu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  enterprise,  tech talk,  ministry asia,  ministry experience,  augmented reality,  interactive menu,  AR,  content,  pizza hut,  sunway,  menu,  virtual reality,  developers,  3D,  enterprise,  tech talk,  ministry asia,  ministry experience,  augmented reality,  interactive menu,  AR,  content,  pizza hut,  sunway,  menu,  virtual reality,  developers,  3D


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) For the last decade, Qualgro has quietly focused on the "boring back end of the internet", B2B software, data, and AI. General Partner Weisheng Neo joins us to explain why this approach is paying off.

12:00 PM

Popcorn Culture

(REPEAT) We review Noah Baumbach's Jay Kelly, which stars Adam Sandler and George Clooney.

1:00 PM

Cruise Control

(REPEAT) Suzuki returns to Malaysia with the Fronx, a compact crossover that's pretty solid. But what's the catch? Daniel Fernandez shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) We look back at some of the incredible and amazing breakthroughs in science we’ve seen in 2025.

3:00 PM

Earth Matters

(REPEAT) Selangor’s proposed Batu Arang waste-to-energy incinerator has sparked major community concern. Two residents explain the risks, the lack of official response, and why safer alternatives are needed.

4:00 PM

Bar None

(REPEAT) Aftar Singh, sports journalist at the New Straits Times join us to talk about our hockey team, the Speedy Tigers and how they're doing at the moment.

5:00 PM

BBC World Service

How do you separate fact from fiction when it comes to food? This episode of The Food Chain finds the answer.