Would you let AI choose your wardrobe? Fashion e-commerces increasingly see personalisation as key to reaching consumers online, notably in the form of artificial intelligence (AI) stylists. These dressed-up algorithms can trawl through enormous amounts of customer data to make personalised styling suggestions. But do they limit intuitiveness and individuality? Or can AI stylists help to nurture self-expression?

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Tags:  fashion,  AI,  styling,  ecommerce