BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Can Big Tech Take a Joke?

Can Big Tech Take a Joke?

Matt Armitage, Founder, Kulturpop

08-May-25 11:00

Can Big Tech Take a Joke?

A Microsoft employee recently tweeted a cheeky dig at Windows, and instead of getting fired, he got attention. Ten years ago, that would’ve been unthinkable. But in today’s tech world, self-deprecating humour, platform agnosticism, and even public criticism are no longer career-ending moves. They’re part of the culture.

In this episode of Tech Talk, Rich Bradbury speaks with Matt Armitage from Kulturpop about what this moment reveals about Microsoft’s evolution, and what it says about Big Tech more broadly. Have we moved past the age of tech evangelism? Are meme-literate CEOs and collaborative platforms the new normal? And how are companies navigating the thin line between transparency and chaos?

This is a conversation about brand reinvention, employee voice, and why the ability to laugh, even at yourself, might just be Big Tech’s new superpower.

Image Credit: Shutterstock

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyCorporatesculture

Tags:  tech culturebrand evangelismplatform-agnostic mindsetinteroperabillityradical transparency





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.