BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Your Name on a Piece of KL

Your Name on a Piece of KL

11-Jul-14 15:42

Your Name on a Piece of KL

Prasarana will be the first transit operator in ASEAN to embark on a naming rights exercise that will see the transformation of selected stations in Kuala Lumpur to provide commuters with a better experience. The launch of this 'naming rights' exercise will also be the beginning of a new platform for brands and companies to engage consumers in an innovative way, and is part of Prasarana’s continued effort to bring improvements to the capital’s rail transportation landscape. PHAR Partnerships lends their experience in the rollout.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  prasarana,  naming rights


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Justin Graham, CEO of M+C Saatchi APAC and Global Network Lead, and Sharifah Menyalara Hussein, CEO and Founder of M+C Saatchi Malaysia, discuss why the agency rebranded, how it’s reshaping their work, and what it takes today to build brands that don’t just sell, but stay.

12:00 PM

Popcorn Culture

(REPEAT) We review Ballerina, and then talk about the limits and appeal of violence on screen.

1:00 PM

Cruise Control

(REPEAT) It’s another used car review - this time it’s something more utilitarian! Daniel talks about a used Toyota Land Cruiser Prado!

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt get together again to talk about AI, and the cost of ignorance.

3:00 PM

Earth Matters

(REPEAT) When it comes to protecting Malaysia’s natural heritage, sometimes it’s the smallest creatures that spark the biggest movements. In Sungai Sepetang, fireflies are uniting communities, scientists, and storytellers alike. We discuss the fight to save these glowing wonders

4:00 PM

Bar None

(REPEAT) It’s racing in its purest form - we talk about go-karting and its appeal beyond its recreational fun!

5:00 PM

BBC World Service

On The Conversation, Ella Al-Shamahi speaks to an ex-circus performer from Bulgaria and a skydiver from France to find out what it takes to achieve some of the world’s most extreme records.