#SupportLokal: An SME Springboard to go Digital

Dr Aaron Sum, Group Chief Strategy & Marketing Officer at Alliance Bank

16-Jun-20 11:30

#SupportLokal: An SME Springboard to go Digital

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As a bank that prides itself in supporting SMEs through good and bad times, Alliance Bank was quick to launch #SupportLokal during the Movement Control Order to help SMEs create awareness about their products and services by promoting their business digitally. We speak with Dr Aaron Sum, Group Chief Strategy & Marketing Officer at Alliance Bank about why it is still crucial for SMEs to expand their businesses online and how the #SupportLokal initiative can be a springboard for local businesses to go digital.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: Personal Finance, Investments, Financial Literacy, Business Analysis, Trends and Forecasts, Markets, Young Finance, Personal Development, Entrepreneurship

Tags: SME, support local, #SupportLokal, going digital,

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