Engineering Consumer Demand on TikTok

Hans-Peter Ressel, CEO, Momentum Commerce

17-Jan-23 11:00

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TikTok has become one of the most used apps in the world, and brands that know how to tap into its unique capabilities are leveraging on its viewership and the attention of its growing audience to market their products. Momentum Commerce CEO Hans-Peter Ressel talks to us about the key pillars for business success on TikTok, as well as how brands can create new demand instead of riding on saturated trends on the platform.

Photo Credit : Shutterstock | Chaay_Tee

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: markets, economy, technology, managing, Corporates, SME, entrepreneurs

Tags: tiktok for business, tiktok shop, social commerce, tiktok, marketing,

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