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Brandfest 2023 - Boosting E-commerce Profits: Harnessing Shopper Trends & Device Usage

Kenneth Soh, Shopee | Dr Wong Chin Chin, Axiata Digital & Analytics

04-Jul-23 11:00

 Brandfest 2023 - Boosting E-commerce Profits: Harnessing Shopper Trends & Device Usage

Now into its 18th year, Brandfest is Malaysia’s highly informative annual brand marketing forum; where experts share updated ideas, insights and information from the brand marketing function.

We hear from two of this year's speakers, Kenneth Soh, Shopee & Dr Wong Chin Chin, Axiata Digital & Analytics (ADA)

Produced by: Richard Bradbury

Presented by: Richard Bradbury


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Categories:  entrepreneurstechnology

Tags:  Brandfestaxiata data analysismarketingshopee





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