The e-commerce landscape is rapidly transforming, driven by technological advancements and changing consumer behaviours.

In this dynamic environment, market intelligence has emerged as a critical tool for businesses. It enables organisations to understand market trends, consumer preferences, and competitive dynamics, thereby enabling strategic decision-making.

With the rise of data analytics, companies can now leverage real-time insights to optimise their online presence, enhance customer experiences, and anticipate market shifts.

Speaking with us today on the shift towards more data-driven approaches in e-commerce and the importance of market intelligence in navigating the complexities of digital commerce is Annie Yao, the Head of Growth for Market Intelligence division at Flywheel.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  technology,  economy,  markets

Tags:  market intelligence,  data driven commerce,  data driven marketing,  e-commerce,  digital commerce,