Bots have been polluting the internet for years now, causing digital ad fraud in the APAC region to cost an estimated $17 million per day. Patricia Freijo from TrafficGuard, a company that provides ad verification, measurement, and fraud protection services, joins us to discuss common types of ad fraud stealing e-commerce customers, the implications of ad fraud on the retail industry, and ways to detect and defend against ad fraud.

Photo Credits: Freepik

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  markets,  technology,  managing,  entrepreneurs,  SME

Tags:  fintech,  security,  data protection,  ad fraud,  cybersecurity,