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The Big Mistake Founders Make About Business Models

Neil Cheong, Co-Founder, GUIDE | Alvin Chin, Co-Founder, GUIDE

19-May-25 11:00

The Big Mistake Founders Make About Business Models

Many entrepreneurs mistake revenue for the business itself. But revenue is just one part of a much bigger equation. In this episode, Neil Cheong and Alvin Chin, Co-Founders of early-stage venture studio GUIDE, explain how a business model goes far beyond making sales, and why getting this wrong could derail your growth.

We cover:

  • Why revenue alone isn’t a business model.

  • How to design models that fit your value and capabilities.

  • The risk of copy-pasting models from other markets.

  • Why understanding cost structures is just as critical as sales.

  • How to evolve your model as you scale.

Whether you run a SaaS startup, DTC brand, or B2B service, this episode will help you rethink how your business truly makes money, and how to build a model that scales.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  Corporates,  markets,  economy,  managing

Tags:  revenue model,  startup strategy,  unit economics,  business model,  scaling, 


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