BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Using Disney and Pokémon IP to Help Businesses Drive Sales and Improve Customer Retention

Using Disney and Pokémon IP to Help Businesses Drive Sales and Improve Customer Retention

Gary Chin, Founder & Director, Promo Partners

04-Jul-23 10:00

Using Disney and Pokémon IP to Help Businesses Drive Sales and Improve Customer Retention

Promo Partners is a company that specialises in redemption programs and licensed character promotions that has access to intellectual property from Disney, Pokemon, Universal Studios, Warner Bros, and DreamWorks. With this they have worked with companies like AEON, Giant, Guardian, 7-Eleven, Shell, and Family Mart to build marketing initiatives and redemption programs that are generally used to acquire new customers and boost short-term sales, but it can also help build customer retention over the long term.

To learn more about this, we speak with Gary Chin, Founder and Director of Promo Partners.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  entrepreneurs,  managing,  SME

Tags:  loyalty programs,  redemption programs,  customer acquisition,  Customer Relationship Management,  customer retention,  business growth, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.