Justine Cakes & Kueh founder didn’t plan on starting a kueh business. She began with cakes, baking on the side while holding a corporate job. Today, Justine Lim is known for turning Malaysian desserts and dishes from pulut tai tai to nasi lemak and chicken rice cakes, into eye-catching creations that still feel familiar. In this episode, she shares how it all started, what pushed her to take it full-time, and how she’s learned to run a business that stays true to her roots, while still surprising people with every bite.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Women in Business,  markets,  food,  culture,  entrepreneurs,  SME

Tags:  Malaysian desserts,  local kueh business,  heritage foods,  baking,  f&b,  made in malaysia,