In an industry often defined by high-speed logistics and international imports, Brenda James of Nook Flowers is carving out a different path in Malaysia. Known for her "Grown Not Flown" philosophy, Brenda joins us to discuss the intricacies of "Responsible Floristry", from championing local Cameron Highlands growers to championing circular based systems. We dive into the business logic behind her boldest decisions, including stepping back from the Valentine’s Day rush to preserve quality and supply chain integrity.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories:  Women in Business,  managing

Tags:  quality and supply chain integrity,  locally grown flowers,  florists,  principles,  profits,