The Brand Shaper’s Journey From LinkedIn To A 6-figure Business

Sasha Tan, Founder and Principal Brand Strategist, The Brand Shaper

11-Mar-25 10:00

Pause
Embed

Sasha Tan, Founder and Principal Brand Strategist of The Brand Shaper, a local enterprise that provides PR & Marketing Solutions, joins us to discuss her journey from an entrepreneur to a brand strategist and unpack key lessons she’s learned along the way. From the importance of understanding your audience to the role of authenticity in brand communication, we discuss how Brand Shaper aims to help businesses create lasting impressions through strategic branding, the challenges that come to shape and position a brand as well as her ambitions and tips on how startups can develop a strong brand foundation.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Women in Business, markets, SME, entrepreneurs

Tags: solopreneur, pr, marketing, linkedin, personal branding, storytelling, brand building, venture building, startup,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) In a global debt market of over $100 trillion, the Shariah-compliant Sukuk market has just crossed its own major milestone: $1 trillion. But what exactly are these Islamic financial instruments, how do they differ from conventional debt, and what's driving their rapid growth? Bashar Al Natoor, Global Head of Islamic Finance at Fitch Ratings, joins us to get into all this and more.

12:00 PM

Popcorn Culture

(REPEAT) In the spirit of Merdeka and Malaysia Day, we review three local short films and then on Take 2 go through your favourite Malaysian movies.

1:00 PM

Cruise Control

(REPEAT) It's a review of the new, competitively-priced BYD Atto 2 in this week's episode. Tune in to hear Daniel's thoughts on this car.

2:00 PM

Matt-Splained

(REPEAT) Today, Rich Bradbury and Matt Armitage pose the most explosive question of all and ask: AI, ya basic?

3:00 PM

Earth Matters

(REPEAT) We speak to Dr. Non Arkaraprasertkul, Senior Expert at Thailand’s Digital Economy Promotion Agency, about his work on smart city projects across ASEAN and how technology, policy, and people’s needs can create greener, more livable cities.

4:00 PM

Bar None

(REPEAT) A local football agent joins us in this episode to talk about his world and what goes around in it. Is it as glamorous as it seems?

5:00 PM

BBC World Service

This episode of The Conversation features two women who are managing orchestras in Hungary and the UK.

PROGRAMMES