BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Targeting The T20: Inside MOVE Private Fitness' Journey From Melaka to Bangkok

Targeting The T20: Inside MOVE Private Fitness' Journey From Melaka to Bangkok

CJ Lee, Co-Founder, MOVE Private Fitness

07-Oct-24 10:00

Targeting The T20: Inside MOVE Private Fitness' Journey From Melaka to Bangkok

“A lot of studio owners are very distracted. So when it comes to looking at who are our worthy rival, I will look at the founders. Then I will kind of know whether or not they will still be our rival in a year’s time. ”

Curious how a small 1200 sq ft fitness studio in Melaka expanded into Kuala Lumpur and Bangkok, and the larger ambition behind these moves? In this episode of Open For Business, we speak with CJ Lee, Co-Founder of MOVE Private Fitness, about their journey from launching a boutique studio in 2020 to scaling across six locations, including Bangkok. With a focus on delivering premium, personalised fitness services to the T20 demographic, MOVE is gearing up for its next phase of growth.

Key Areas of Conversation:

- What inspired MOVE and the challenges faced in the early days.

- How MOVE stands out in a crowded fitness market by specialising and not getting distracted by fitness trends

- The story behind expanding MOVE to KL and Bangkok and plans for further regional growth.

- Insights into MOVE’s upcoming fundraising round and how the capital will fuel further expansion.

- Tune in to discover how MOVE Private Fitness is trying to reshape the fitness industry and what lies ahead in its ambitious growth journey.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingsportswellnessentrepreneurs

Tags:  personal training studiofitness studiofitnesspersonal trainer





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) SAMENTA’s Datuk William Ng on how US tariffs, SST hikes and subsidy cuts are squeezing Malaysia’s SMEs—and what real support looks like in a high-cost economy.

12:00 PM

Popcorn Culture

(REPEAT) This week, we bring you a double-bill review of the 4-hour award-winning film, The Brutalist and Netflix's colourful action romp, KPop Demon Hunters. Then we ask you: Are movies too long these days, and which ones earn their runtime?

1:00 PM

Cruise Control

(REPEAT) Fancy a used Mini Cooper? Make sure you pick the right one. Daniel Fernandez will guide you on which one to pick.

2:00 PM

Matt-Splained

(REPEAT) If you want a crash course in what AI should and shouldn’t be, Grok is the model to head for. At least that’s the opinion of resident crackbot…crackpot, Matt Armitage. Tune in to hear his thoughts on Grok!

3:00 PM

Earth Matters

(REPEAT) A proposed mega reclamation in Melaka promises growth, but at what cost? We speak to two experts about the ecological and community risks at stake.

4:00 PM

Bar None

(REPEAT) A local football agent joins us in this episode to talk about his world and what goes around in it. Is it as glamorous as it seems?

5:00 PM

BBC World Service

This episode of The Conversation features two ladies that are running women-only tours to unique destinations in the world.