BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Reinventing Fire Safety Marketing

Reinventing Fire Safety Marketing

Brian Soo, Chief Innovation Officer, FireFighter Industry

27-Jan-23 10:00

Reinventing Fire Safety Marketing

Established in 1974, FireFighter Industry Sdn Bhd is a manufacturer of fire extinguishers and also a one stop fire safety service provider. They are also the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 certifications. They’ve recently been the only business accepted into Endeavor Malaysia’s ScaleUp Program under Cohort 3. Interestingly, they are the only non-startup among the listing. We speak to Brian Soo, Chief Innovation Officer at FireFighter Industry to hear about the business and their fresh approach to marketing in a serious industry. 

Photo Credit: Facebook | FireFighter Industry

Produced by: Freda Liu

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  economy,  managing,  Corporates,  SME,  entrepreneurs

Tags:  Fire Extinguishers,  scale up,  endeavor, 


Latest Podcasts




Play / Pause

Listen now : Open For Business : Johnny Tin, Founder, Arkmind

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Chua Hak Bin, Regional Co-Head, Macro Research, Maybank IBG gives us the economic and trade outlook for ASEAN in 2026.

7:45 AM

Morning Brief

Professor Tricia Yeoh, Associate Professor of Practice at the University of Nottingham Malaysia's School of Politics & International Relations, voices concerns with the social media ban for under-16s.

8:00 AM

The Breakfast Grille

Shafinaz Salim, Acting CEO, Futurise talks about the company's role in the National Regulatory Sandbox.

8:30 AM

Morning Brief

Dr. Michael Montesano of ISEAS unpacks the stakes behind Thailand’s early elections.

8:45 AM

Morning Brief

Professor Amrahi Buang, President of the Malaysian Pharmacists Society, sheds light on the contract pharmacist fallout and its wider implications.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Pinnacle Perspectives

Iesa Morshidi, Director of Workforce Management at PwC discusses Hopes and Fears Survey 2025.

10:05 AM

Open For Business

Johnny Tin, Founder, Arkmind

11:05 AM

P&L

Derrick Leong, Lawyer & Crypto Enthusiast

12:00 PM

Enterprise Explores

Sage Khor, Technical Lead, Trend Micro

1:00 PM

The Breakfast Grille Repeat

Shafinaz Salim, Acting CEO, Futurise talks about the company's role in the National Regulatory Sandbox.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

We find out more about The Beach School in Port Dickson, which teaches people of all ages coastal awareness, conservation, and hands-on nature learning.

4:05 PM

Health & Living

Ever thought about whether you need a social media detox but don’t know if you can do it? We speak to a psychologist on why it might be a good idea and how you can start.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture