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Up The Ante - What’s Your Brand Essence?

Frederic Oger, Pastry Institute of St Honore | Olivia Chua, Pastry Institute of St Honore | Lee Jia Ping, ThinkCity

30-May-16 10:00

Up The Ante - What’s Your Brand Essence?

Vocational schools are now in a competitive space. Pastry Institute of St Honore offers full and part-time courses to anyone who is interested in professional baking. However, differentiation is important for people to select your school over the others. Lee Jia Ping from ThinkCity talks about identifying their brand essence.


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Tags:  Open For Business,  Brand Design,  Marketing


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