BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Up The Ante - Crafting Marketing Content

Up The Ante - Crafting Marketing Content

Azlan Abas , WeFix | Azim Pawanchik, Alpha Catalyst Consulting

15-Jun-15 10:00

Up The Ante - Crafting Marketing Content

WeFix is the first fully online storefront for small office and indoor home maintenance services in Asia. They have shared their offerings with over 150 Tier 1 condominiums in Kuala Lumpur. Azlan Abas who is the founder of WeFix is back this time to share his challenges in the area of communicating to the market. If the message is too simple, it affects the value they offer to the customers, but if they put out too many technical messages, they may lose their customers as well. Azim Pawachik from Alpha Catalyst Consulting addresses these questions.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  wefixazlan abasazim pawanchikalpha catalyst consulting





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) For the last decade, Qualgro has quietly focused on the "boring back end of the internet", B2B software, data, and AI. General Partner Weisheng Neo joins us to explain why this approach is paying off.

12:00 PM

Popcorn Culture

(REPEAT) We review Noah Baumbach's Jay Kelly, which stars Adam Sandler and George Clooney.

1:00 PM

Cruise Control

(REPEAT) Suzuki returns to Malaysia with the Fronx, a compact crossover that's pretty solid. But what's the catch? Daniel Fernandez shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) We look back at some of the incredible and amazing breakthroughs in science we’ve seen in 2025.

3:00 PM

Earth Matters

(REPEAT) Selangor’s proposed Batu Arang waste-to-energy incinerator has sparked major community concern. Two residents explain the risks, the lack of official response, and why safer alternatives are needed.

4:00 PM

Bar None

(REPEAT) Aftar Singh, sports journalist at the New Straits Times join us to talk about our hockey team, the Speedy Tigers and how they're doing at the moment.

5:00 PM

BBC World Service

How do you separate fact from fiction when it comes to food? This episode of The Food Chain finds the answer.