BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Up The Ante - 4 Points for a Solid Marketing Strategy

Up The Ante - 4 Points for a Solid Marketing Strategy

Darren Tan, Just Lorry | Miek Gielkens, Lewis PR

19-Oct-15 10:00

Up The Ante - 4 Points for a Solid Marketing Strategy

Just Lorry is founded by a team of IT professionals and admits that they are struggling to employ marketing strategies to get the word out. Miek Gielkens from Lewis PR suggested the four points of marketing strategy which can help to build the foundation of marketing. They are, do your market research, identify your audiences, identify your USPs and craft a good story.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  open for businessmarketingmarketing strategyJust LorryLewis PRMiek GielkensDarren Tanstoryup the ante





Play / Pause

Listen now : BBC World Service: This week on Science in Action, scientists have detected...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Otter Barista's founder Eeyong Ho on building a robotic coffee business that has already served over 100,000 cups across 60+ locations.

12:00 PM

BBC World Service

This week on Science in Action, scientists have detected the largest black hole merger ever observed with LIGO picking up signals from two black holes colliding in a ‘violent’ spacetime event.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and Ahmad Yazid join forces to talk about the sea, owning your own clone and the F1 movie!

2:00 PM

Ringgit & Sense

(REPEAT) Khairi Shahrin Arief bin Baki, Deputy CEO at CGS International discusses asset classes and investment strategies.

2:30 PM

The Property Show

(REPEAT) Entomologist Lim Say Piau and Regine Lim of the Malaysian Pest Management Association shares practical insights into how to address bed bugs.

3:00 PM

Best of The Bigger Picture

(REPEAT) Dr Khoo Ying Hooi, an Associate Professor of International Relations and Human Rights at Universiti Malaya (UM) joins the show to reflect on where we are today as a country, in terms of fighting for justice and protecting democracy.

4:00 PM

Best of Evening Edition

(REPEAT) This World Brain Day, we explore the mysteries of the brain, and celebrate what makes every person’s brain unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at the efforts of groups in Portugal and how they plan to improve the society they're a part of.