Netflix-style Personalisation for Banks. But Why?
Martin Frick, CEO, Moneythor
27-Aug-25 10:00

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While our favourite apps know what we want to watch next, our banking apps often remain transactional and impersonal. Singapore-based Fintech Moneythor is on a mission to change that, providing an AI-powered engine to transform the customer experience into what they call "deep banking."
CEO Martin Frick joins us to share their journey of building a profitable, eight-figure revenue business that serves top-tier banks across the globe. He discusses his mandate as the professional CEO brought in to scale the company, their high-margin B2B SaaS model, and their playbook for the next phase of growth.
We discuss:
The concept of "deep banking": personalised, proactive, and beyond banking.
The journey of a highly profitable, founder-led fintech.
The playbook for scaling a B2B SaaS company, including geographic expansion.
The leadership transition from a founder to a professional CEO.
Their high-margin, recurring revenue business model.
Produced by: Roshan Kanesan, Kishan Sivaswamy
Presented by: Roshan Kanesan
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Categories: technology, Corporates, managing
Tags: fintech, digital banking, personalisation, B2B SaaS, customer experience,