BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Rajvinder Rai Singh, Co-Founder and Managing Partner, VOOH Media

05-Sep-24 10:00

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Is turning everyday vehicles into billboards the key to breaking through ad overload?

In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.

Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyentrepreneurs

Tags:  vehicle advertisingadvertising marketmobile billboards





Play / Pause

Listen now : The Breakfast Grille: Pushpan Murugiah, CEO of C4 Center, and Raymon Ram,...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Rena Kwok, Senior Credit Analyst at Bloomberg Intelligence gives us an outlook for Southeast Asian banks in 2026.

7:45 AM

Morning Brief

Kee Hui Yee from Kanesalingam and Co., discusses Malaysians' right to to essential services regardless of how they're dressed.

8:00 AM

The Breakfast Grille

Pushpan Murugiah, CEO of C4 Center, and Raymon Ram, President of Transparency International Malaysia, discuss how Malaysia can tackle corruption and improve its ranking on the Corruption Perceptions Index.

8:30 AM

Morning Brief

Datuk William Ng, Chairman, Small and Medium Enterprises Association (SAMENTA) discuss how Malaysia's new SME tax reliefs and e-invoicing exemptions aim to boost small business growth.

8:45 AM

Morning Brief

Nur Fitri Amir Muhammad of Forum Kedaulatan Makanan Malaysia (FKMM) discusses how changes to the PNPV Act 2004 could threaten farmers’ rights and food security.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Prof Dr Billy Tang, Founder & CEO, PwD Smart FarmAbility

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Sarene Lee, Country Manager, Malaysia, Palo Alto Networks

1:00 PM

The Breakfast Grille Repeat

Pushpan Murugiah, CEO of C4 Center, and Raymon Ram, President of Transparency International Malaysia, discuss how Malaysia can tackle corruption and improve its ranking on the Corruption Perceptions Index.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

3:20 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

4:05 PM

Health & Living

A woman with breast cancer needs more than just clinical therapies. We look at how a patient navigation programme is helping women overcome barriers to complete their treatment.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector