How A Marketing Veteran Turned A "Lonely Mall" Massage Shop Into A 6-Figure Brand

DS Willie Tan, Managing Director, Master Ee Reflexology

16-Mar-26 10:00

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Two years ago, DS Willie Tan left a 20-year career in media advertising to take over Master Ee, an ageing reflexology shop located in a notoriously quiet mall in Petaling Jaya. Within a year, he applied corporate branding and rigorous operational discipline to transform it into a six-figure business with over 1,000 five-star Google reviews.

DS Willie joins us to discuss the unglamorous reality of physical retail—managing payroll, rent, and retaining therapists—his strategy for building a recognisable wellness brand, and why he chose to buy a struggling business instead of starting his own.

Produced by: Audrey Raj, Carol Wong

Presented by: Audrey Raj

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Categories: managing, wellness

Tags: reflexology, turnaround strategy, sme, brick-and-mortar, wellness, bootstrapped, marketing,

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