Car Rentals In The On-Demand Age

Leon Foong, SOCAR Malaysia

28-Feb-18 10:00

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South Korean car sharing service Socar is making its first overseas expansion by allowing Malaysian users to book or rent a car for hours, days, or maybe even a week… all via the SOCAR app. We speak to Leon Foong, CEO of SOCAR Malaysia, about the market for car-sharing as opposed to ride-hailing, the promise of the Malaysian market, as well as the challenges SOCAR has faced so far.

Produced by: Freda Liu

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Tags: enterprise, socar, car sharing service, South korean, SOCAR app, car-sharing, ride-hailing, Leon Foong, car rental, uber, grab, car app

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