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Voice of SMEs - MulahRewards

Nicholas Kai , Co-Founder of MulahRewards

13-May-20 10:00

Voice of SMEs - MulahRewards

Mulah is originally a homegrown customer relationship management company, with Mulah Rewards as an additional loyalty rewards program started in 2017. With many of their clients being primarily from the F&B industry, Mulah had to find an alternative use for the structure they’d put into place for their CRM.


We managed to get co-founder Nicholas Kai to explain more about how they turned their rewards program into a contact tracing solution for their clients, which you can access at https://www.covid19registry.com.my/

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj and Christine Wong


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Categories:  SMEMarketsPersonal FinanceInvestmentsFinancial LiteracyTechnologyMedical Innovation and TechnologyTechYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  CMCOmulah rewardscustomer loyaltycovid-19





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