BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  New Marketing in The New Normal

New Marketing in The New Normal

Jan Wong, OpenMinds

24-Jun-21 10:00

New Marketing in The New Normal

With the ever-increasing digitisation efforts amid the pandemic, many companies are bulking up their marketing campaigns to build an online presence and secure their footing in the market. OpenMinds wants to up the ante by giving customers an extra edge to their campaigns by creating a holistic and sustainable approach to help clients discover new opportunities, optimise performance and meet business objectives. We’ll be catching up with them, to talk about their educational efforts and “rebranding” process.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrpreneurship

Tags:  digitisationbrandingrebrandingeducation





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance.

12:00 PM

Just For Kicks

(REPEAT) The pundits discuss Xabi Alonso's future as Real Madrid slumped to a 1-2 defeat against Man City in the Champions League. They also preview Matchweek 16 of the English Premier League.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Mikey and Dhanya gather to talk about children's literature, happiness vs contentment and punctuality on another episode of A Bit of Culture!

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

2:30 PM

The Property Show

(REPEAT) Marcus Teng, CEO of PropNex Malaysia, outlines what the Real Property Development Bill could mean for Malaysia’s future housing landscape.

3:00 PM

Best of The Bigger Picture

(REPEAT) Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the first ever Sentul Biennale with its organiser and artistic director.

5:00 PM

BBC World Service

In this episode of The Life Scientific, Professor Jim Al-Khalili speaks to Mark O’Shea, Professor of Herpetology at the University of Wolverhampton.