BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Carching: Turning KM in RM and Cars into Billboards

Carching: Turning KM in RM and Cars into Billboards

Jeshua Choong, Founder and CEO, Carching

04-Apr-24 10:00

Carching: Turning KM in RM and Cars into Billboards

Founded in 2022, this Malaysian startup wants to help brands connect with their audience by transforming everyday vehicles into mobile billboards, while empowering car owners to earn while they drive, effectively turning KM into RM.

Having made RM800,000 in revenue in 2023, Carching is targeting RM3 million this year, while looking to raise a seed funding round of RM 2 million to power that growth, but also build out the team, and develop new products.

Today we explore Carching’s origins and what brought Jeshua into entrepreneurship, how he’s navigating a space that has seen the demise of other players, as well as potential competition from other media players and Grab. We also get into possible exit scenarios, goals for the next 5 years,, and his vision for the future of this startup.

Additionally, Jeshua doesn’t have a co-founder. We explore why and what he’s potentially looking for in one.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingentrepreneurs

Tags:  car ownersseed fundingbusinessentrepreneursbillboards





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Shannon Teoh, Malaysia Bureau Chief at The Straits Times breaks down what unfolded at the 47th ASEAN Summit in Kuala Lumpur

7:45 AM

Morning Brief

Dr. Greg Raymond, Senior Lecturer, Australian National University discusses peace agreement between Thailand and Cambodia.

8:00 AM

The Breakfast Grille

Brian McFeeters, President & CEO, USABC talking about the state of US–Malaysia trade and investment ties, how that’s evolving amid global supply chain shifts.

8:30 AM

Morning Brief

Dr. Joshua Netto, Director, Blue Stone Management talks about flood mitigation for housing projects.

8:45 AM

Morning Brief

Julia Goh, Senior Economist, UOB discusses trade deals coming out of the ASEAN Summit.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

Redza Abdul Rahman, Director of Research, BIMB discusses which companies will benefit from the structural change from Sabah state elections.

9:35 AM

Pinnacle Perspectives

P. Gunasegaram, Independent Business Writer weighs in on Malaysia’s highway challenges.

10:05 AM

Open For Business

Wong Weng Yew, Founder & Managing Director, Open DC

11:05 AM

P&L

Steffi Manisha Arokiam, Associate Director, ThinkTx Consultants

12:00 PM

Enterprise Explores

Farid Zakwan, Team Captain; Macy Lim, Lam Research; Ilylia Kamaruzaman, Founder, Roboticist Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture