The Sound Of The Future

Zayn Khan, Global Chief Strategy Officer, Dragon Rouge | Laurent Cochini, Global Managing Director, Sixième Son

22-Oct-24 11:00

Pause
Embed

In today’s world, growing consumer discernment has pushed brands to go from the standard logo and visuals to being hyper-personalised, multi-sensory, and deeply human-like to create lasting emotional connections.

We speak with Zayn Khan, Global Chief Strategy Officer at Dragon Rouge, and Laurent Cochini, Global Managing Director of Sixième Son, on the latest trends in branding, how AI is transforming branding strategies and the possibilities that sonic branding, a tool that uses sound, offers in creating a more personal connection with consumers. We also discuss the future of branding in a world where sound, visuals, and touch converge to create a unified, immersive experience.

Produced by: Richard Bradbury, Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, music, alternatives

Tags: audio branding, ai, artificial intelligence, brand marketing, branding,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Krystal Tan, Economist at ANZ Bank analyzes Thailand’s economy under new Prime Minister Anutin Charnvirakul and whether his team can deliver results.

7:45 AM

Morning Brief

Dr. Law Teik Hua, Associate Professor at Universiti Putra Malaysia on autonomous vehicles in Malaysia

8:00 AM

The Breakfast Grille

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

8:30 AM

Morning Brief

Dr. Paul Anthony, Taylor’s University gives us his thoughts on EPF's efforts in rebuilding its savings.

8:45 AM

Morning Brief

Ahmad Dasuki bin Abdul Majid, Chief Executive of PTPTN discusses the repayment rate of PTPTN loans and the Lestari Pendidikan campaign.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Krystal Tan, Economist at ANZ Bank analyzes Thailand’s economy under new Prime Minister Anutin Charnvirakul and whether his team can deliver results.

9:35 AM

The Property Show

Patrick Au, CEO of VYROX discusses how the smart home technology has evolved over the years.

10:05 AM

Open For Business

Hiro Tan, Managing Director, Rotiboy

11:00 AM

The Workplace

, Aon's Surendran Ramanathan shares findings from its 2025 Malaysia Employee Benefits and Wellbeing Report

12:00 PM

Enterprise Explores

Ganesh Kumar Bangah, Chair, e-Commerce Malaysia, PIKOM

1:00 PM

The Breakfast Grille Repeat

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

This Merdeka and Malaysia Day, we highlight a family whose love for nature runs deep. Wildlife photographer Anuar McAfee and his sons share their adventures exploring Terengganu’s forests, rivers, and skies.

4:05 PM

Health & Living

What happens when older adults misuse substances, such as their own prescription drugs? We speak to an expert to find out the dangers and how to help them.

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

We speak to Dewan Rakyat Speaker, Tan Sri Dato' Johari bin Abdul about the Indonesian protests and what it says about parliamentary accountability.

7:00 PM

Stories of KL

Architect Yu Cher Tung shares how sketching with Urban Sketchers KL is a way of seeing and remembering the city through art.

8:00 PM

Cruise Control

We review the new premium SUV from Jaecoo, the J8. Should you get this car if you're in the market for one? Tune in to find out.

PROGRAMMES