The Loyalty Blueprint: What Malaysian Consumers Want in 2025

Shane Loh, Founder & Chief Strategist, IDTG Asia

26-Aug-25 11:00

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Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder & Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: Corporates, technology, culture

Tags: marketing, consumerism, social media, brand loyalty, branding,

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