The Business of Shoppertainment

Abby Ling, Managing Director of Southeast Asia, Nativex

16-Dec-25 11:00

Pause
Embed

Shopping today is no longer just about price, speed, or convenience. It's about experience. As entertainment, commerce, and culture converge, platforms like TikTok Shop are reshaping how consumers discover, trust, and buy from brands.

We speak with Abby Ling, Managing Director of Southeast Asia at Nativex and an official TikTok Marketing Partner, about how “shoppertainment” is changing the rules of e-commerce in Malaysia.

With the country now accounting for more than 10% of TikTok Shop sales in Southeast Asia, we discuss how creators are becoming entrepreneurs, how SMEs are scaling beyond borders, and what brands must understand to compete in this new attention-driven marketplace.

Image Credit: Shutterstock

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: SME, economy, Corporates

Tags: e-commerce, shoppertainment, creator economy, social commerce, tiktok shop, consumer behaviour, digital marketing,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Zafri Zulkeffeli, Deputy Chief Economist of BIMB Securities discusses Sabah's economic outlook in 2026.

7:45 AM

Morning Brief

Dr Sonia Mycak, Research Fellow, ANU Centre for European Studies updates us on the Ukraine-Russia peace talks.

8:00 AM

The Breakfast Grille

Dr Khor Swee Kheng, CEO, Angsana Health & Specialist in Public Policies talks about Malaysia's healthcare system's issues.

8:30 AM

Morning Brief

Eddin Khoo, Founder of PUSAKA and Chairman of the UEC Policy Taskforce, explains the Unified Examination Certificate and why it matters.

8:45 AM

Morning Brief

(REPEAT) Dr Sonia Mycak, Research Fellow, ANU Centre for European Studies updates us on the Ukraine-Russia peace talks.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Najah Onn, Founder of FashinFidelity, discuss Malaysian trends in sustainable fashion.

10:05 AM

Open For Business

Preston Wong, Co-Founder & CEO, treatsure

11:00 AM

Marketing Mojo

Abby Ling, Managing Director of Southeast Asia, Nativex

12:00 PM

Enterprise Explores

Jeff Wichman, Director of Incident Response, Semperis

1:00 PM

he Breakfast Grille Repeat

Dr Khor Swee Kheng, CEO, Angsana Health & Specialist in Public Policies talks about Malaysia's healthcare system's issues.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

We speak to feminist ethnographer Maria do Mar Pereira about some myths surrounding feminism, what the movement truly stands for, and whether it can benefit men, as well.

4:05 PM

Health & Living

We speak to anaesthesiologist Dr Annie Sheng-Yi Lin about her latest mission with Doctors Without Borders in Sudan, and what it’s like to risk life and limb to provide critical medical care on the frontlines.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

What's the worst gift you've gotten? And do you believe in regifting?

8:00 PM

BBC World Service

PROGRAMMES