In this episode, we speak with Kenny Lum, Chief Gamification Officer at Gameka and we're diving into the world of gamification—a powerful strategy that brands are using to engage, motivate, and retain customers through game-like experiences. Research shows that businesses leveraging gamification see engagement boosts of up to 150%, with the global market projected to grow from $15.43 billion in 2024 to $48.72 billion by 2029. Big names like Nike, Starbucks, and McDonald's are leading the charge, using gamification to build community, foster loyalty, and drive repeat purchases. But what about smaller brands? Can gamification work on a limited budget? Tune in as we explore actionable strategies for businesses of all sizes to harness the power of gamification, creating lasting customer connections and driving deeper engagement without breaking the bank.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories:  markets,  technology,  managing,  entrepreneurs,  gaming

Tags:  gamification,  customer engagement,  customer loyalty,  business strategies,  small businesses,  customer retention,  brand loyalty,  marketing trends,