Marketing Mojo: The New Natural

Rafiq Ridzwan

13-Nov-15 13:00

More and more trends are surfacing with consumer preferences veering towards "natural", particularly in the beauty industries. What does “natural” really entail? Is it a false sense of security? How “natural” are “natural” products? What’s the appeal for consumers?
Today, we take a look at how "natural" has evolved and is going mainstream. Maya Tan gets the scoop from Rafiq Ridzwan, Associate Planning Director of J Walter Thompson.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: natural products, health products, health, consumer behaviour

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Shafudin bin Yacob from LHDN and Soh Lian Seng from KPMG in Malaysia join us to break down the new rules, remaining gray areas, and how businesses can prepare for the future of stamp duty.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, we look at how half of the normal matter in the universe is finally confirmed to exist, not that most of us knew it wasn’t. Also, why the next big collider should be muon-muon, and a spider that hangs out around underwater methane seeps.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Dhanya and Kar Jin get together to talk about ancestors, archives and the JK Rowling conundrum!

2:00 PM

Ringgit & Sense

(REPEAT) Two experts join producer Jake Lim in discussing the expansion of the SST.

2:30 PM

The Property Show

(REPEAT) Dato' Hamdan Majeed of Think City discusses the concept and implementation of the Warisan KL initiative.

3:00 PM

Best of The Bigger Picture

(REPEAT) Refugees have to pay for healthcare in Malaysia, but still face discrimination and hostility. Are there safety nets that allow refugees to be more self-sustaining in caring for their own health?

4:00 PM

Best of Evening Edition

(REPEAT) We spotlight night markets and find out their real impact on the Malaysian economy.

5:00 PM

BBC World Service

On this episode of People Fixing The World, the team tries to find a solution to help stray animals.

PROGRAMMES