Marketing Mojo: Leveraging Instagram for Luxury

Jordan Chua

08-Jan-16 13:00

Marketing Mojo: Leveraging Instagram for Luxury

The Luxury industry has always been swathed with a good measure of mystery to feed the aspirational and appeal to the wealthy. Why does Instagram work so well for luxury and what are the ways in which high-end brands can leverage this platform?

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: instagram, business, branded goods, follower, luxury goods

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Jan Wong, Founder, Open Minds, on Malaysia’s Martech Digital Edge.

12:00 PM

Popcorn Culture

(REPEAT) We review One Battle After Another, Leonardo DiCaprio’s first collaboration with acclaimed director, Paul Thomas Anderson - and discuss your favourite of Leo's performances.

1:00 PM

Cruise Control

(REPEAT) We talk about the price war that's affecting the industry and the manufacturers that are selling their cars at discounted prices.

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich debate how quickly AI has reached the threshold of deniability: the reality remix.

3:00 PM

Earth Matters

(REPEAT) A recent tiger poaching case in Johor highlights the urgent threats facing Malaysia’s national icon. We speak with Rimau founder Lara Ariffin about her organisation’s fight to protect the last Malayan tigers.

4:00 PM

Bar None

(REPEAT) We speak to a sport climbing coach and a skateboarder to learn how they train as athletes.

5:00 PM

BBC World Service

This episode of The Conversation features two filmmakers that are working on football-related movies.

PROGRAMMES