Marketing Mojo: The Power of Word-of-Mouth

Mahesh Neelakantan

19-Jun-15 13:00

Marketing Mojo: The Power of Word-of-Mouth

Technology has made word of mouth - that crowdsourced opinion - more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?

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Categories:

Tags: the power of word-of-mouth, mahesh neelakantan, advocacy malaysia, digital society, crowdsource, technology, marketing, word of mouth

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Justin Graham, CEO of M+C Saatchi APAC and Global Network Lead, and Sharifah Menyalara Hussein, CEO and Founder of M+C Saatchi Malaysia, discuss why the agency rebranded, how it’s reshaping their work, and what it takes today to build brands that don’t just sell, but stay.

12:00 PM

Popcorn Culture

(REPEAT) We review Ballerina, and then talk about the limits and appeal of violence on screen.

1:00 PM

Cruise Control

(REPEAT) It’s another used car review - this time it’s something more utilitarian! Daniel talks about a used Toyota Land Cruiser Prado!

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt get together again to talk about AI, and the cost of ignorance.

3:00 PM

Earth Matters

(REPEAT) When it comes to protecting Malaysia’s natural heritage, sometimes it’s the smallest creatures that spark the biggest movements. In Sungai Sepetang, fireflies are uniting communities, scientists, and storytellers alike. We discuss the fight to save these glowing wonders

4:00 PM

Bar None

(REPEAT) It’s racing in its purest form - we talk about go-karting and its appeal beyond its recreational fun!

5:00 PM

BBC World Service

On The Conversation, Ella Al-Shamahi speaks to an ex-circus performer from Bulgaria and a skydiver from France to find out what it takes to achieve some of the world’s most extreme records.

PROGRAMMES